Displaying an object having a link to a database record in response to a user selection of a highlighted reference

ABSTRACT

A method for enhanced web browsing includes displaying additional information associated with potential leads referenced within the web content of web page. The method generally includes receiving, by an executable application associated with a web browser on a computer system, contents of a web page to be displayed by the web browser and parsing the content to identify one or more references to at least one potential lead, such as a business entity. The executable application then determines whether the at least one potential lead is associated with a record stored in a database, and displays the contents of the web page on the browser with the references highlighted and linked to the corresponding record in the database. Upon selecting the highlighted reference, an object comprising the information from the record in the database is displayed in the web browser.

COPYRIGHT NOTICE

A portion of the disclosure of this patent document contains materialwhich is subject to copyright protection. The copyright owner has noobjection to the facsimile reproduction by anyone of the patent documentor the patent disclosure, as it appears in the Patent and TrademarkOffice patent file or records, but otherwise reserves all copyrightrights whatsoever.

TECHNICAL FIELD

The present disclosure relates generally to web browsing, and morespecifically enhancing web browsing, by providing additional on-demandinformation associated with the content of the web page being displayedby a web browser.

BACKGROUND

The subject matter discussed in the background section should not beassumed to be prior art merely as a result of its mention in thebackground section. Similarly, a problem mentioned in the backgroundsection or associated with the subject matter of the background sectionshould not be assumed to have been previously recognized in the priorart. The subject matter in the background section merely representsdifferent approaches, which in and of themselves may also be inventions.

In marketing, lead generation is a process of stimulating and capturinginterest of business entities, products or services for the purpose ofdeveloping a sales pipeline. To develop leads, employees often use avariety of resources to gather information about companies, businesses,or contacts, including checking newspaper articles and following tradejournals. For example, reading local newspapers and trade journalsprovides vital information on different company developments and newtechnology. This information can be used for direct marketing tospecific companies.

In recent years, digital platforms have become the preferred choice forobtaining such information. For example, the number of people that readnews articles or journal articles on their laptops or on their computershas increased exponentially in the past decade. Additionally, onlinenews resources, blogs and journals provide real-time articles on currentand new company developments and new technologies.

However, with the abundance of information readily available online, aconcern is making meaningful use of the information provided by websitecontent. For example, while browsing through articles on various webpages, an employee of a company may come across a particular articlethat provides vital information on a potential lead, such as aparticular company announcing a new development. The employee may wantto gather more information on the particular company and/or determine ifthe particular company was already stored as a lead within a database.

Conventionally, upon reading the article on the web page, the employeewould have to connect and log into the employee's customer relationshipmanagement (CRM) database, and search the database to identify if thecompany within the article is already stored as a lead in the CRMdatabase. Additionally, if the employee determines that the company isnot stored as a lead in the CRM database, the employee would have toopen a new web page and use a search engine to obtain more information.This process of obtaining additional information is time consuming andcumbersome. Currently, technology does not exist that allows a webbrowsing user to determine if a potential lead is stored in a database,such as a CRM database, or obtain additional information about thepotential lead in a time-efficient and convenient manner.

BRIEF SUMMARY

The disclosed embodiment includes methods for enhanced web browsing,whereby additional information associated with potential leadsreferenced in web content of a web page displayed by a web browser isprovided in an on-demand manner within the web browser. The methodgenerally includes receiving, by an executable application associatedwith a web browser on a computer system, contents of a web page to bedisplayed by the web browser. The received content of the web page isthen parsed by the executable application to identify one or morereferences to at least one potential lead, such as a business entity. Adetermination is made by the executable application as to whether the atleast one potential lead is associated with at least one record storedin a database. When a determination is made that the at least onepotential lead is associated with at least one record stored in thedatabase, the executable application displays the contents of the webpage on the browser with the identified one or more referenceshighlighted and linked to the at least one record in the database. Auser may then select the one or more highlighted references. Once theuser selects the one or more highlighted references, an object isdisplayed on the web browser, wherein the object includes at least someinformation about the potential lead associated with the at least onerecord, the object further including a link to the at least one record.

The disclosed embodiments may further include an apparatus forperforming authentication, and include a processor, and one or morestored sequences of instructions which, when executed by the processor,cause the processor to receive, by an executable application associatedwith a web browser on a computer system, contents of a web page to bedisplayed by the web browser; parse, by the executable application, thecontents of the web page to identify one or more references to at leastone business entity; determine, by the executable application, whetherthe at least one business entity is associated with at least one recordstored in a database; cause, by the executable application, based on adetermination that the at least one business entity is associated withthe at least one record, the contents of the web page to be displayed bythe browser with the one or more references highlighted and linked tothe at least one record in the database; and cause, by the executableapplication, an object to be displayed by the web browser in response toa user selection of the one or more highlighted references, the objectincluding at least some information about the at least one businessentity associated with the at least one record, the object furtherincluding a link to the at least one record.

The disclosed embodiments may also include a computer program productcomprising computer-readable program code to be executed by one or moreprocessors when retrieved from a non-transitory computer-readablemedium, the program code including instructions to receive, by anexecutable application associated with a web browser on a computersystem, contents of a web page to be displayed by the web browser;parse, by the executable application, the contents of the web page toidentify one or more references to at least one business entity;determine, by the executable application, whether the at least onebusiness entity is associated with at least one record stored in adatabase; cause, by the executable application, based on a determinationthat the at least one business entity is associated with the at leastone record, the contents of the web page to be displayed by the browserwith the one or more references highlighted and linked to the at leastone record in the database; and cause, by the executable application, anobject to be displayed by the web browser in response to a userselection of the one or more highlighted references, the objectincluding at least some information about the at least one businessentity associated with the at least one record, the object furtherincluding a link to the at least one record.

Other aspects and advantages of the present invention can be seen onreview of the drawings, the detailed description and the claims, whichfollow.

BRIEF DESCRIPTION OF THE DRAWINGS

The included drawings are for illustrative purposes and serve only toprovide examples of possible structures and process steps for thedisclosed techniques. These drawings in no way limit any changes in formand detail that may be made to embodiments by one skilled in the artwithout departing from the spirit and scope of the disclosure.

FIG. 1 shows a diagram of an example computing system, in accordancewith some embodiments.

FIG. 2 shows a diagram of a high level example of a network environment,in accordance with some embodiments.

FIG. 3 shows a diagram of a lower level example of a networkenvironment, in accordance with some embodiments

FIG. 4 shows a flow chart diagram illustrating a method of providingadditional on-demand information associated with content displayed on aweb page, in accordance with some embodiments.

FIG. 5 shows a screenshot of an example web page after having theexecutable application applied to the example web page, in accordancewith some embodiments such as shown in FIG. 4.

FIG. 6 shows a flow chart diagram illustrating a method of providingadditional on-demand information associated with content displayed on aweb page, in accordance with some embodiments.

FIG. 7 shows a screenshot of an example web page after having theexecutable application applied to the example web page, in accordancewith some embodiments such as shown in FIG. 6.

FIG. 8 shows a flow chart diagram illustrating a method of providingadditional on-demand information associated with content displayed on aweb page, in accordance with some embodiments.

FIGS. 9-10 show a screenshot of an example web page after having theexecutable application applied to the example web page, in accordancewith some embodiments such as shown in FIG. 8.

FIG. 11 shows a flow chart diagram illustrating a method of providingadditional on-demand information associated with content displayed on aweb page, in accordance with some embodiments.

FIG. 12A shows a system diagram illustrating architectural components ofan applicable environment, in accordance with some embodiments.

FIG. 12B shows a system diagram further illustrating architecturalcomponents of an applicable environment, in accordance with someembodiments.

FIG. 13 shows a system diagram illustrating the architecture of amulti-tenant database environment, in accordance with some embodiments.

FIG. 14 shows a system diagram further illustrating the architecture ofa multi-tenant database environment, in accordance with someembodiments.

DETAILED DESCRIPTION

Systems and methods for enhanced web browsing are disclosed. A user isprovided additional on-demand information associated with potentialbusiness leads that are referenced within content of a web page that isbeing displayed by a web browser. An executable application associatedwith the web browser on a computer system receives the content of a webpage to displayed by the web browser, wherein the user has requested theweb page. The executable application parses the content of the web pageto identify a reference to at least one potential lead and determineswhether the at least one potential lead is associated with at least onerecord in a database. The executable application causes the contents ofthe web page to be displayed by the browser with the one or morereferences highlighted and linked to the at least one record in thedatabase. Thereafter, a user may select one of the highlightedreferences of the potential lead if the user wants more information onthe potential lead. In response to the selection of one of thehighlighted references, the executable application causes an object tobe displayed by the web browser, wherein the information on thepotential lead is displayed by the web browser.

While one or more implementations and techniques are described withreference to an embodiment in which an executable application isassociated with a web browser executing on a client device and having acommunication connection to an application server providing a front endfor an on-demand database service capable of supporting multipletenants, the one or more implementations and techniques are not limitedto multi-tenant databases nor deployment on application servers.Embodiments may be practiced using other database architectures, i.e.,ORACLE®, DB2® by IBM and the like without departing from the scope ofthe embodiments claimed.

The systems and methods will be described with reference to exampleembodiments. These examples are being provided solely to add context andaid in the understanding of the present disclosure. It will thus beapparent to one skilled in the art that the techniques described hereinmay be practiced without some or all of these specific details. In otherinstances, well known process steps have not been described in detail inorder to avoid unnecessarily obscuring the present disclosure. Otherapplications are possible, such that the following examples should notbe taken as definitive or limiting either in scope or setting.

In the following detailed description, references are made to theaccompanying drawings, which form a part of the description and in whichare shown, by way of illustration, specific embodiments. Although theseembodiments are described in sufficient detail to enable one skilled inthe art to practice the disclosure, it is understood that these examplesare not limiting, such that other embodiments may be used and changesmay be made without departing from the spirit and scope of thedisclosure.

As used herein, the term “multi-tenant database system” refers to thosesystems in which various elements of hardware and software of thedatabase system may be shared by one or more customers. For example, agiven application server may simultaneously process requests for a greatnumber of customers, and a given database table may store rows for apotentially much greater number of customers.

The described subject matter may be implemented in the context of anycomputer-implemented system, such as a software-based system, a databasesystem, a multi-tenant environment, or the like. Moreover, the describedsubject matter may be implemented in connection with two or moreseparate and distinct computer-implemented systems that cooperate andcommunicate with one another. One or more embodiments may be implementedin numerous ways, including as a process, an apparatus, a system, adevice, a method, a computer readable medium such as a computer readablestorage medium containing computer readable instructions or computerprogram code, or as a computer program product comprising a computerusable medium having a computer readable program code embodied therein.

Any of the above embodiments may be used alone or together with oneanother in any combination. The one or more implementations encompassedwithin this specification may also include embodiments that are onlypartially mentioned or alluded to or are not mentioned or alluded to atall in this brief summary or in the abstract. Although variousembodiments may have been motivated by various deficiencies with theprior art, which may be discussed or alluded to in one or more places inthe specification, the embodiments do not necessarily address any ofthese deficiencies. In other words, different embodiments may addressdifferent deficiencies that may be discussed in the specification. Someembodiments may only partially address some deficiencies or just onedeficiency that may be discussed in the specification, and someembodiments may not address any of these deficiencies.

The described subject matter may be implemented in the context of anycomputer-implemented system, such as a software-based system, a databasesystem, a multi-tenant environment, or the like. Moreover, the describedsubject matter may be implemented in connection with two or moreseparate and distinct computer-implemented systems that cooperate andcommunicate with one another. One or more implementations may beimplemented in numerous ways, including as a process, an apparatus, asystem, a device, a method, a computer readable medium such as acomputer readable storage medium containing computer readableinstructions or computer program code, or as a computer program productcomprising a computer usable medium having a computer readable programcode embodied therein.

FIG. 1 is a diagram of an example computing system that may be used withsome embodiments of the present invention. The computing system 102 maybe used by a user to log into a server computing system usingauthentication. For some embodiments, the server computing system may beassociated with a multi-tenant database environment. For example, themulti-tenant database environment may be associated with the servicesprovided by Salesforce.com®.

The computing system 102 is only one example of a suitable computingsystem, such as a mobile computing system, and is not intended tosuggest any limitation as to the scope of use or functionality of thedesign. Neither should the computing system 102 be interpreted as havingany dependency or requirement relating to any one or combination ofcomponents illustrated. The design is operational with numerous othergeneral purpose or special purpose computing systems. Examples ofwell-known computing systems, environments, and/or configurations thatmay be suitable for use with the design include, but are not limited to,personal computers, server computers, hand-held or laptop devices,multiprocessor systems, microprocessor-based systems, set top boxes,programmable consumer electronics, mini-computers, mainframe computers,distributed computing environments that include any of the above systemsor devices, and the like. For example, the computing system 102 may beimplemented as a mobile computing system such as one that is configuredto run with an operating system (e.g., iOS) developed by Apple Inc. ofCupertino, Calif. or an operating system (e.g., Android) that isdeveloped by Google Inc. of Mountain View, Calif.

Some embodiments of the present invention may be described in thegeneral context of computing system executable instructions, such asprogram modules, being executed by a computer. Generally, programmodules include routines, programs, objects, components, datastructures, etc. that performs particular tasks or implement particularabstract data types. Those skilled in the art can implement thedescription and/or figures herein as computer-executable instructions,which can be embodied on any form of computing machine program productdiscussed below.

Some embodiments of the present invention may also be practiced indistributed computing environments where tasks are performed by remoteprocessing devices that are linked through a communications network. Ina distributed computing environment, program modules may be located inboth local and remote computer storage media including memory storagedevices.

Referring to FIG. 1, the computing system 102 may include, but are notlimited to, a processing unit 120 having one or more processing cores, asystem memory 130, and a system bus 121 that couples various systemcomponents including the system memory 130 to the processing unit 120.The system bus 121 may be any of several types of bus structuresincluding a memory bus or memory controller, a peripheral bus, and alocal bus using any of a variety of bus architectures. By way ofexample, and not limitation, such architectures include IndustryStandard Architecture (ISA) bus, Micro Channel Architecture (MCA) bus,Enhanced ISA (EISA) bus, Video Electronics Standards Association (VESA)locale bus, and Peripheral Component Interconnect (PCI) bus also knownas Mezzanine bus.

The computing system 102 typically includes a variety of computerprogram product. Computer program product can be any available mediathat can be accessed by computing system 102 and includes both volatileand nonvolatile media, removable and non-removable media. By way ofexample, and not limitation, computer program product may storeinformation such as computer readable instructions, data structures,program modules or other data. Computer storage media include, but arenot limited to, RAM, ROM, EEPROM, flash memory or other memorytechnology, CD-ROM, digital versatile disks (DVD) or other optical diskstorage, magnetic cassettes, magnetic tape, magnetic disk storage orother magnetic storage devices, or any other medium which can be used tostore the desired information and which can be accessed by computingsystem 102. Communication media typically embodies computer readableinstructions, data structures, or program modules.

The system memory 130 may include computer storage media in the form ofvolatile and/or nonvolatile memory such as read only memory (ROM) 131and random access memory (RAM) 132. A basic input/output system (BIOS)133, containing the basic routines that help to transfer informationbetween elements within computing system 102, such as during start-up,is typically stored in ROM 131. RAM 132 typically contains data and/orprogram modules that are immediately accessible to and/or presentlybeing operated on by processing unit 120. By way of example, and notlimitation, FIG. 1 also illustrates operating system 134, applicationprograms 135, other program modules 136, and program data 137.

The computing system 102 may also include other removable/non-removablevolatile/nonvolatile computer storage media. By way of example only,FIG. 1 also illustrates a hard disk drive 141 that reads from or writesto non-removable, nonvolatile magnetic media, a magnetic disk drive 151that reads from or writes to a removable, nonvolatile magnetic disk 152,and an optical disk drive 155 that reads from or writes to a removable,nonvolatile optical disk 156 such as, for example, a CD ROM or otheroptical media. Other removable/non-removable, volatile/nonvolatilecomputer storage media that can be used in the exemplary operatingenvironment include, but are not limited to, USB drives and devices,magnetic tape cassettes, flash memory cards, digital versatile disks,digital video tape, solid state RAM, solid state ROM, and the like. Thehard disk drive 141 is typically connected to the system bus 121 througha non-removable memory interface such as interface 140, and magneticdisk drive 151 and optical disk drive 155 are typically connected to thesystem bus 121 by a removable memory interface, such as interface 150.

The drives and their associated computer storage media discussed aboveand illustrated in FIG. 1, provide storage of computer readableinstructions, data structures, program modules and other data for thecomputing system 102. In FIG. 1, for example, hard disk drive 141 isillustrated as storing operating system 144, application programs 145,other program modules 146, and program data 147. Note that thesecomponents can either be the same as or different from operating system134, application programs 135, other program modules 136, and programdata 137. The operating system 144, the application programs 145, theother program modules 146, and the program data 147 are given differentnumeric identification here to illustrate that, at a minimum, they aredifferent copies.

A user may enter commands and information into the computing system 102through input devices such as a keyboard 162, a microphone 163, and apointing device 161, such as a mouse, trackball or touch pad or touchscreen. Other input devices (not shown) may include a joystick, gamepad, scanner, or the like. These and other input devices are oftenconnected to the processing unit 120 through a user input interface 160that is coupled with the system bus 121, but may be connected by otherinterface and bus structures, such as a parallel port, game port or auniversal serial bus (USB). A monitor 191 or other type of displaydevice is also connected to the system bus 121 via an interface, such asa video interface 190. In addition to the monitor, computers may alsoinclude other peripheral output devices such as speakers 197 and printer196, which may be connected through an output peripheral interface 190.

The computing system 102 may operate in a networked environment usinglogical connections to one or more remote computers, such as a remotecomputer 180. The remote computer 180 may be a personal computer, ahand-held device, a server, a router, a network PC, a peer device orother common network node, and typically includes many or all of theelements described above relative to the computing system 102. Thelogical connections depicted in FIG. 1 includes a local area network(LAN) 171 and a wide area network (WAN) 173, but may also include othernetworks. Such networking environments are commonplace in offices,enterprise-wide computer networks, intranets and the Internet.

When used in a LAN networking environment, the computing system 102 maybe connected to the LAN 171 through a network interface or adapter 170.When used in a WAN networking environment, the computing system 102typically includes a modem 172 or other means for establishingcommunications over the WAN 173, such as the Internet. The modem 172,which may be internal or external, may be connected to the system bus121 via the user-input interface 160, or other appropriate mechanism. Ina networked environment, program modules depicted relative to thecomputing system 102, or portions thereof, may be stored in a remotememory storage device. By way of example, and not limitation, FIG. 1illustrates remote application programs 185 as residing on remotecomputer 180. It will be appreciated that the network connections shownare exemplary and other means of establishing a communications linkbetween the computers may be used.

It should be noted that some embodiments of the present invention may becarried out on a computing system such as that described with respect toFIG. 1. However, some embodiments of the present invention may becarried out on a server, a computer devoted to message handling,handheld devices, or on a distributed system in which different portionsof the present design may be carried out on different parts of thedistributed computing system.

Another device that may be coupled with the system bus 121 is a powersupply such as a battery or a Direct Current (DC) power supply) andAlternating Current (AC) adapter circuit. The DC power supply may be abattery, a fuel cell, or similar DC power source needs to be rechargedon a periodic basis. The communication module (or modem) 172 may employa Wireless Application Protocol (WAP) to establish a wirelesscommunication channel. The communication module 172 may implement awireless networking standard such as Institute of Electrical andElectronics Engineers (IEEE) 802.11 standard, IEEE std. 802.11-1999,published by IEEE in 1999.

Examples of mobile computing systems may be a laptop computer, a tabletcomputer, a Netbook, a smart phone, a personal digital assistant, orother similar device with on board processing power and wirelesscommunications ability that is powered by a Direct Current (DC) powersource that supplies DC voltage to the mobile computing system and thatis solely within the mobile computing system and needs to be rechargedon a periodic basis, such as a fuel cell or a battery.

FIG. 2 shows a diagram of a high level example of a network environmentthat may be used with some embodiments of the present invention. Networkenvironment 200 includes computing systems 290 and 291. One or more ofthe computing systems 290 and 291 may be a mobile computing system. Thecomputing systems 290 and 291 may be connected to the network 250 via acellular connection or via a Wi-Fi router (not shown). The network 250may be the Internet. The computing systems 290 and 291 may be coupledwith server computing system 255 via the network 250.

Each of the computing systems 290 and 291 may include a respectiveapplication module 208 and 214. A user may use the computing system 290and the application module 208 to connect to and communicate with theserver computing system 255 and log into application 257 (e.g., aSalesforce.com® application). For some embodiments, encrypted data maybe transmitted between the server computing system 255 and the computingsystem 290 or 291. For some other embodiments, encrypted data may betransmitted between the computing systems 290 and 291.

FIG. 3A shows a low level example diagram of a network environment, inaccordance with some embodiments. Diagram 300 includes client device 301that includes a web browser 302. The client device 301 cancommunicatively connect to various web servers 320 over network 340 toaccess web-based content, such as web pages hosted on the web servers320. The web servers 320 provide content, such as text, documents,images video, and the like, to the web browser 302.

The web browser 302 includes an executable application 303. Theexecutable application 303 may be a plug-in or a separate softwaremodule that modifies the interface and the behavior of the web browser302. A conventional browser is configured to provide a plugin interfacefor runtime support of its hosted plugins. A typical plugin is developedwith the expectation that it will be able to use browser capabilities atruntime, since plugins are not implemented to execute independently froma browser. A browser can expose a subset of its capabilities to itssupported plugins through its plugin interface, such as API 307. Forexample, a plugin may be programmed to invoke one or more browserfunctions that are exposed in a browser plugin interface. Other separatesoftware modules that modify the interface and the behavior of the webbrowser 302 can include, but are not limited to, an add-on or extensionassociated with the web browser.

In a first embodiment, the executable application 303 includes a contentparser 304 and a content analyzer 305. When the web server 320 providescontent of a web page to the web browser 302, the executable application303 intercepts the content of the web page. The content parser 304included in the executable application 303 parses the content of the webpage. The web parser 304 may use any technique to parse the content toidentify potential leads referenced within the web content. A potentiallead may include, but is not limited to, a business entity, such as acompany, business, or the like. A reference to the business entitywithin a web page can include a company/business name, a logo, a contactof an individual associated with a company/business, a stock symbol, orany other reference to a company/business.

The web parser 304 may use any method for parsing the web page. Oneparticular method to parse the web content to identify potential leadsreferenced within the web content is natural language processing (NLP).For example, using NLP algorithms, the content parser can identify namesof companies, businesses, and contacts of individuals associated with acompany or business. NLP algorithms are typically based on machinelearning algorithms Instead of hand-coding large sets of rules, NLP canrely on machine learning to automatically learn these rules by analyzinga set of examples (i.e. a large corpus, like a book, down to acollection of sentences), and making a statistical inference. Ingeneral, the more data analyzed, the more accurate the model will be.

NLP is a way for computers to analyze, understand, and derive meaningfrom human language in a smart and useful way. By utilizing NLP, the webcontent can be organized and structured knowledge, and can perform taskssuch as automatic summarization, translation, named entity recognition,relationship extraction, sentiment analysis, speech recognition, andtopic segmentation. Apart from common word processor operations thattreat text like a mere sequence of symbols, NLP considers thehierarchical structure of language: several words make a phrase, severalphrases make a sentence and, ultimately, sentences convey ideas. NLP isused to analyze text, allowing machines to understand how humans speakand write. This human-computer interaction enables real-worldapplications like automatic text summarization, sentiment analysis,topic extraction, named entity recognition, parts-of-speech tagging,relationship extraction, stemming, and more. NLP is commonly used fortext mining, machine translation, and the like.

Once the web parser 304 has parsed the web content and identifiedpotential leads referenced within the web content, a content analyzer305 determines whether the identified potential leads are associatedwith at least one record stored in a database 310.

The database 310 may be a customer relationship management (CRM)database and/or an on-demand database and/or a multi-tenant database.The database 310 includes a data store 313 that stores at least onerecord for each lead and/or potential lead for a user. Each recordincludes data about each lead and/or potential lead. The data can bestructured into a variety of fields, such as business name, contactname, telephone number, fax number, notes and the like.

In order for the content analyzer 305 to determine whether theidentified potential lead is associated with at least one record storedin the database 310, the executable application 303 must firstauthenticate the user with the database 310 so that the executableapplication 303 can communicatively connect with and access the database310.

Authentication of the user via the executable application is done foreach user browsing session, so that the user's credentials areassociated with the browsing session. The executable application 303 mayrequest the user's credentials at the beginning of each browsingsession, when the executable application 303 is activated or triggeredin the web browser 302, or at any time before the executable applicationattempts to accesses the database 310. For example, a user may manuallyactivate the executable application 303 by selecting a button or elementwithin the web browser 302 and based on the selection of the button orelement, the executable application may request the user to enter intheir user credentials. In another example, the executable application303 may be automatically activated each time the user opens a new userbrowser session, wherein the executable application, would request theuser to enter their user credentials when the new browser session isinitiated.

The executable application 303 will present the user with anauthentication request via a remote authentication module 306. Forexample, the executable application 303 may cause a display object, suchas a pop-up window, to be displayed. The display object include arequest for authentication information, such as a username and password,for the user's account associated with the database 310.

The authentication of the user is only valid for a single browsingsession and the user will be required to provide authenticationinformation, such as a log-in username or password, each time a newbrowsing session is initiated by the user. The API 307 will serve as aninterface between the executable application 303 and the database 310.The executable application 303 will provide an API call via the API 307to an authentication module 311 of the database 310. The executableapplication 303 via the API 307 will transmit the authenticationinformation to the authentication module 311 of the database 310. Theauthentication module 311 will then provide confirmation ofauthorization to the remote authentication module 306 of the executableapplication 303. It may be appreciated that in another embodiment, anyprocess of authentication may be used to authenticate the user on thedatabase 310 such that the executable application 303 maycommunicatively connect with and access the database 310. Authenticationmay be required only at the beginning of each browsing session. Once auser has completed a browsing session, the user may have tore-authenticate at the beginning of the next browsing session.

In order for the content analyzer 305 to determine whether theidentified potential leads are associated with at least one recordstored in an database 310, in some instances, the API 307 provides atranslation layer which allows the content analyzer 305 to send requestsfor queries or searches for the identified potential leads to a databaseapplication 312, which may be a CRM application 312. The databaseapplication 312 performs the query or search of the records stored inthe data store 313 and returns the potential leads that are stored asrecords in the database to the executable application 303 via the API307.

Based on a determination that the at least one business entity isassociated with at least one record stored in the database 310, theexecutable application 303 causes the contents of the web page to bedisplayed by the browser with the references to the identified one ormore potential leads highlighted and linked to the at least one recordin the database. For example, a web page may include a reference toSalesforce™ and Salesforce™ is associated with a record stored in thedatabase 310. The executable application 303 may provide instructions tothe web browser 302 to display an enhanced web page, wherein thepresentation of the web page would be changed to highlight all thereferences to Salesforce™ within the content of the web page.Highlighting the references includes bolding of the text, highlightingthe text in a difference color, changing the font of the text,underlining the text, italicizing the text, and the like, so that thereferences are distinct from the rest of the content of the web page.Additionally, the references to Salesforce™ would also be linked to theat least one record in the database 310. One means for linking the atleast one record in the database to the web page would be by mapping thedatabase record to the web page that employ link paths which containanchor texts from multiple paths through the web ending at the web page.In some cases, other means for linking the at least one record in thedatabase to the web page can be employed.

In some instances, references to identified potential leads that havebeen determined to not have an association with at least one recordstored in the database may also be highlighted within the content webpage displayed to the user. Additionally, in some instances, thesereferences may also be linked to at least one third party informationsource. The highlighting of the references to identified potential leadsthat have been determined to not have an association with at least onerecord stored in the database is different than the highlighting of thereferences to identified potential leads that have been determined tohave an association with at least one record stored in the database. Forexample, potential leads that are linked to database records may behighlighted in blue, while potential leads that are not linked to anydatabase records may not be highlighted. In another example, potentialleads that are linked to database records may be highlighted in green,while potential leads that are not linked to any database records may behighlighted in yellow.

A user viewing the content on the web page on the web browser 302 mayselect a highlighted reference to the potential lead that is linked to adatabase record within the content of the web page by clicking on ahighlighted reference, hovering over the highlighted reference with acursor, or the like. When the user selects the reference, the executableapplication 303 causes an object to be displayed by the web browser 302.The object to be displayed may include at least some of the informationfrom the associated record stored in the database 310. The object may bea pop-up window displayed by the web browser 302 or any other type ofdisplay element displayed by the web browser 302, such as a separatebrowser tab, a table on the side of a browser window, or the like.

The information to be displayed in the display object may be predefinedby an administrator or the user. For example, an administrator mayrequire only certain fields of a record containing basic information tobe displayed in the display object, such as business entity name, thenumber of employees, gross revenue, and business entity website. A usermay click on the information displayed in the display object to displayadditional information stored in the database record. For example, auser may select a reference to Salesforce™ that is highlighted andlinked to a record stored on the database within an enhanced web page.Once the user selects the reference, a pop-up display element isdisplayed to the user, wherein the pop-up display element includesinformation associated with 4 different records related Salesforce™. Thedata, for each of the 4 records, that is displayed includes the name,revenue and website of a potential lead (i.e. Salesforce™) associatedwith each record. A user may select one of the names of the potentialleads that are displayed in the pop-up display element. When the userselects one of the names of the potential leads, another pop-up displayobject is displayed with additional information that is stored in thecorresponding record in the database 310.

Additionally, the user may select a reference to a potential leaddisplayed in the content of the web page that has not been highlightedand linked to any records stored on the database 310, or a potentiallead that has not been linked to any records stored in the database 310but has been highlighted differently from the highlighting of potentialleads that have been linked to any records stored in the database 310.The user may select the reference to the potential lead by using acursor to manually highlight the reference to the potential lead and/orby right clicking on reference of the potential lead. The executableapplication 303 may then communicatively connect with a third-partyinformation source 330 and retrieve/receive data from the third-partyinformation source 330. For example, the executable application 302 maygenerate a search on the third-party information source 330 or providethe third-party information source 330 instructions to search for thepotential lead.

The third-party information source 330 may be an external independentdata source, such as Data.com®. The third-party information source 330may then provide the executable application 303 information associatedwith the potential lead. The executable application 303 may thengenerate an object to be displayed by the web browser 302 that includesthe information from the third-party information source 330. In someinstances, the executable application 303 may structure the informationreceived by the third-party information source 330 to display onlyspecific information associated with the potential lead, such as contactinformation.

Once the retrieved information associated with the potential lead fromthe third party information source is displayed in the display window bythe web browser 302, the user may select a button to import the data andstore the data in the database system 310 in a newly created record inthe database. In one instance, the executable application 303 maytransmit instructions to the database 310 to create a new record andstore the data for the potential lead in the newly created record.

The information displayed in the display object for the selectedpotential lead may also include a link to the third party informationsource, wherein the user can select the information so that additionalinformation can be displayed that was retrieved from the third partyinformation source.

In a second embodiment, upon receiving contents of a web page to bedisplayed on the web browser 302, the content parser 304 associated withthe executable application 303 parses the content of the web page toidentify potential leads, such as business entities, referenced withinthe content of the web page. As discussed previously, the content may beparsed using any known parsing technique, such as natural languageprocessing.

Once the reference to potential leads or business entities areidentified in the web content, the content analyzer 305 communicativelyconnects to the database 310 via the API 307. It is assumed that theuser has already authenticated the browsing session, via the executableapplication 303, with the database 310 so that the executableapplication 303 may communicatively connect with the database 310 duringthe browsing session. The content analyzer 305 may issue an API call viathe API 307 to the database application 312 associated with the database310 and provide instructions to perform a query of the data store 313associated with the database 310 to determine if at least one of thepotential leads is associated with at least one record stored in thedata store 313 of the database 310. The database application 312 maytransmit the results of the query to the executable application 303.

Upon receiving the search query results, the executable application 303may retrieve at least some information from the data record stored inthe database 310 for the leads or business entities that have datarecords stored in the database 310. In another instance, the searchresults would include the name of the potential leads that haveassociated data records and some information from those data records.The information that is taken from the data records and provided in thesearch result or to the executable application 303 can be data fromfields of the data record that are predefined by an administrator or canbe the all the data stored in the data record.

The executable application 303 may then generate a display object thatincludes the potential leads and the associated information and causethe display object to be displayed the web browser 302 that renders theweb page for the user to view. The display object may be a pop-up windowor any other type of display window, such as a separate display elementplaced on the side of the web page by the web browser 302. The displayobject may also include potential leads referenced in the web contentthat do not have at least one record stored on the database 310. In someinstances, the potential leads that do not have at least one recordstored on the database 310 may be highlighted in the display object toindicate they are new potential leads not stored in the database 310.

The user may select on any of the potential leads within the displayobject to obtain more information. If the user selects a potential leadwithin the display object that has a record stored in the database 310,the executable application 303 may retrieve and cause to displayadditional information from the record stored on the database 310 forthe selected potential lead. If the user selects a potential leadswithin the display object that does not have a record stored in thedatabase 310, the executable application 303 may retrieve and cause todisplay additional information from a third-party information source330. The user may also import the retrieved information for thepotential leads into the database 310 if the potential leads do not havean associated record that is stored on the database 310 and store thepotential leads and the retrieved information in the data store 313associated with the database 310.

In a third embodiment, once the web browser 302 receives a request for aweb page, the web browser 302 may display the web page. Once the webpage is displayed, a user may select a potential lead referenced withinthe content of the web page. For example, the user may highlightreference to a business entity and/or click on the reference to thebusiness entity. In some instances, once the reference to the potentiallead is selected, the executable application 303 may provide a displaywindow having a list of third-party information sources 330. The usermay select one of the third-party information sources 330 listed withinthe display window to search for information associated with thepotential lead. Once a user selects one of the third-party informationsources 330, the executable application 303 via the API 307 may searchthe selected third-party information source 330 for the informationassociated with the selected potential lead or provide instructions forimplement a search to the third-party information source 330 for theinformation associated with the selected potential lead. In anotherinstance, once the reference to the potential lead is selected, theexecutable application 303 may automatically retrieve from a third partyinformation source or provide instructions for implementing a search onthe third party information source, information associated with theselected potential lead. The executable application 303 may thengenerate an object to be displayed by the web browser 302 that includesthe information gathered from the third-party information source 330.

Once the information associated with the potential lead is displayed inthe display window by the web browser 302, the user may select a buttonto import the data and store the data in the database system 310,assuming the user is authenticated with the database 310 via theexecutable application 303. The executable application 303 may, in someinstances, request a user enter authentication information at thebeginning of a user browsing session or at the first time, during thebrowsing session, that the executable application 303 needs tocommunicate or access the database 310.

In a fourth embodiment, once the web browser 302 receives a request fora web page, the web browser 302 may display the web page. Once the webpage is displayed, a user may select a potential lead referenced withinthe content of the web page. In response to the user selecting thepotential lead, the executable application may first search the database310 for a record associated with the potential lead or transmitinstructions to the database 310 to search/query the database store fora record associated with the potential lead. If a record associated withthe potential lead is found, the information from the record may bedisplayed in the display window. In some instances, along with theinformation from the record, a list of third-party information sources330 and/or information from the third party information sources 330 isdisplayed in the display window. The user may request to see additionalinformation by selecting on the data that was displayed in the displaywindow or selecting one of the third party information sources 330.

If there is no record associated with the potential lead within thedatabase, the executable application 303 will retrieve information froma third party information source or transmit instructions to search orquery the third party information source associated with selectedpotential lead. The retrieved or received information from the thirdparty information source will then be displayed in the display window.

Once the information associated with the potential lead is displayed inthe display window by the web browser 302, the user may select a buttonto import the data and store the data in the database system 310,assuming the user is authenticated with the database 310 via theexecutable application 303. The executable application 303 may, in someinstances, request a user enter authentication information at thebeginning of a user browsing session or at the first time, during thebrowsing session, when the executable application 310 needs tocommunicate or access the database 310.

Although four different embodiments are disclosed, a combination of thefunctionality within the any one of the embodiments may be used withinany of the other embodiments.

FIG. 4 shows a flow chart diagram illustrating a method of providingadditional on-demand information associated with content displayed on aweb page, in accordance with some embodiments.

While browsing different web pages, a user may come across references topotential leads, such as business entities, referenced within thecontents of the web page. An executable application associated with aweb browser displaying the web page will provide a user the opportunityto view additional on-demand information associated with the businessentity referenced in the content of the web page. The additionalinformation may be retrieved from a database.

For each user browsing session, the executable application may request auser to enter authentication information associated with the database.Once the executable application receives the user's authenticationinformation, the executable application transmits the authenticationinformation to the database. Once the authentication information isconfirmed by the database, a confirmation is sent to the executableapplication. The executable application, once the confirmation isreceived, is able to communicatively connect with and access thedatabase to search for and retrieve data from data records associatedwith business entities found within the content of the web pagesdisplayed by a web browser.

In step 402, the executable application associated with a web browser ona computer system, receives contents of a web page to be displayed bythe web browser. For example, when a user requests a web page, theexecutable application retrieves or receives contents of the web page sothat the executable application may analyze the content.

In some embodiments, a user may select a button that activates theexecutable application in order to analyze the web pages. For example,the user may want to activate the executable application when the useris browsing news articles that are of interest to their employment.Similarly, the user may de-activate the executable application when theuser does not want the web pages they are viewing to be analyzed andadditional information supplied. For example, a user may be browsingshopping websites. The shopping websites are unrelated to theiremployment; and therefore, the user may deactivate the executableapplication so that the web pages being displayed by the web browserwill not be analyzed by the executable application.

In step 404, the executable application parses the contents of the webpage to identify one or more references to at least one business entity.For example, the executable application may use natural languageprocessing to parse the content and identify business entities. Businessentities may include company or business names and/or names of contacts.

In step 406, the executable application determines whether the at leastone business entity is associated with at least one record stored in adatabase. In one embodiment, the business entity may be associated withmore than one record in the database. For example, a company, such asAcme, may have many subsidiaries, such as Acme Ltd, Acme Technologies,and Acme Worldwide Inc that are stored as separate records in theon-demand database system. When the executable application queries ortransmits instructions to query the on-demand database system for abusiness entity named Acme, the query may return records of Acme Ltd,Acme Technologies, and Acme Worldwide Inc. as records associated withthe business entity Acme.

In step 408, based on a determination that the at least one businessentity is associated with the at least one record as described in step406, the executable application will cause the contents of the web pageto be displayed by the browser with the one or more referenceshighlighted and linked to the at least one record in the database. Forexample, the executable application may transmit instructions to the webbrowser to display the contents of the web page. The executableapplication may also alter the presentation of the web page byhighlighting the references within the content of the web page. Theexecutable application may also alter the reference within the contentof the web page so that the reference is linked to the record in thedatabase. For example, each reference may have a hyperlink to the recordin the on-demand database.

In step 410, once a user selects one or more of the highlightedreferences, the executable application causes an object to be displayedby the web browser. In one embodiment, the object displays at least someof data in the corresponding data record. The data to be displayed inthe object is predefined by an administrator. For example, anadministrator may define which fields of the data record are to bedisplayed within the display object. If a user wants more informationfrom the data record, the user may be able to select the business entitylisted in the displayed object. In one embodiment, a new web pageassociated with database is displayed for the user when the user wantsmore information. In another embodiment, additional information may beretrieved by the executable application from the database and displayedin a second display object.

Additionally, the user may be provided the option to edit the recorddisplayed in display object. For example, a display object may listbasic data about Acme Ltd, Acme Technologies, and Acme Worldwide. If theuser selects Acme, Ltd., additional information from the associatedrecord in the database would be provided to the user. The user mayselect a button that allows the user to edit the information or addnotes. The user may be able to change the information or add additionalinformation or notes within the display window for a business entity.Once the information is changed or added, the changed or new informationcan be imported to the database and stored in the data store.

FIG. 5 shows a screenshot of an example web page after having theexecutable application applied to the example web page, in accordancewith some embodiments such as the method disclosed in FIG. 4. For thisexample, it may be assumed that the user has authenticated the webbrowsing session with a database via the executable application. As aresult, after the user requests the web page, the executable applicationmay receive the contents of the web page, parse the contents of the webpage to identify business entities referenced within the contents of theweb page, determine whether at least one of business entities isassociated with at least one record stored in the on demand database,and cause the contents of the web page to be displayed by the webbrowser with the references highlighted and linked to at least onerecord in the database.

For example, in FIG. 5, a user may have been browsing the internet andcame across an article posted on a web page that announced a strategicagreement between two companies, Salesforce® and Dell®. The user may beinterested in determining whether information associated Salesforce® orDell® is stored on the on-demand database system as a lead or potentiallead. The user no longer has to separately sign into their account onthe database system website and search for the companies. The executableapplication has already determined that a record associated withSalesforce® is stored in the database and highlighted and linked thereference to Salesforce® in the content of the webpage to the record, asshown in FIG. 5. Dell® has not been highlighted because the executableapplication determined that a record associated with Dell® is notlocated in the database. In other embodiments, the executableapplication highlights the reference to Salesforce® in green because arecord associated with Salesforce® is stored in the database, andhighlights the reference to Dell® in yellow because no record associatedwith Dell® is located in the database.

A user may click on any of the highlighted references to Salesforce® toretrieve information stored in the record by the database. For example,as illustrated in FIG. 5, a pop-up display window is displayed inresponse to the user selecting a highlighted reference to Salesforce®within the web page. Salesforce® may have multiple records associatedwith it within the database. All the records associated with theSalesforce® are listed in the display window along with basicinformation from the record. In this example, information associatedwith the following fields were retrieved from the record and displayedto the user: country, industry, name, number of employees, revenue andwebsite. If the user wants to retrieve additional information that isstored in the record and/or wants to edit (such as adding notes) therecord, the user merely has to select one of the business entitieslisted in the display window.

If the user wants more information on Dell®, the user merely has toselect the reference to Dell® that is within the content of the webpage. The user may highlight the reference to Dell® or right click onthe reference to Dell®. Once the user selects the reference to Dell®, adisplay window is displayed by the web browser displaying the web page.The display window may include a list of third-party information sourcesthat the user can choose from to provide additional information forDell®. Once the executable application retrieves/receives the additionalon-demand information from the third-party information source and theadditional on-demand information is displayed for the user, the user mayselect to import and store the additional on-demand information and/orbusiness entity, Dell®, within the database. Thereby, the user does nothave to veer from their web page articles to obtain more informationassociated with business entities referenced within the article on theweb page.

FIG. 6 shows a flow chart diagram illustrating a method of providingadditional on-demand information associated with content displayed on aweb page, in accordance with some embodiments.

In step 602, an executable application associated with a web browser ona computer system receives contents of a web page to be displayed by theweb browser.

In step 604, the executable application parses the contents of the webpage to identify references to business entities within the contents ofthe web page.

In step 606, the executable application determines whether each of thebusiness entities are associated with at least one record stored in anon-demand database. For example, the executable application may transmitinstructions to the on-demand database to query or search the recordsstored in the on-demand database to identify the records that areassociated with the identified business entities.

Optionally, in step 608, the executable application may cause thecontents of the web page to be displayed by the browser with theidentified one or more references highlighted. In some instances, thehighlighting of references associated with business entities that areassociated with at least one record stored in the on-demand database maybe different than the highlighting of references associated withbusiness entities that are not associated with at least one recordstored in the on-demand database.

In step 610, the executable application causes an object to be displayedby the web browser. In some instances, the object includes a list of thebusiness entities that were identified in the content of the web page.In other instances, the object includes at least some information aboutthe identified business entities. The information about identifiedbusiness entities that are associated with at least one record in theon-demand database is retrieved from the on-demand database. Theinformation about identified business entities that are not associatedwith at least one record in the on-demand database is retrieved from athird party information source.

The business entities listed in the object or the information about thebusiness entities listed in the object may be highlighted based onwhether the business entities are associated with the record in thedatabase or are not associated with the record in the database.Information about the business entities that are associated with atleast one record stored in the on-demand database is different than thehighlighting of the at least some information about the businessentities that are not associated with at least one record stored in theon-demand database within the display object.

FIG. 7 shows a screenshot of an example web page after having theexecutable application applied to the example web page, in accordancewith some embodiments such as the method disclosed in FIG. 6. For thisexample, it may be assumed that the user has authenticated the webbrowsing session with a database via the executable application. As aresult, after the user requests the web page, the executable applicationreceives the contents of the web page, parses the contents of the webpage to identify business entities referenced within the contents of theweb page, and determines which identified business entities areassociated with at least one record stored in the on demand database.

Once the executable application determines which identified businessentities are associated with at least one record stored in the on demanddatabase, the executable application causes a display object to bedisplayed by the web browser. The display object lists of the identifiedbusiness entities, as shown in FIG. 7. Furthermore, business entitiesthat are associated with at least one record within the on demanddatabase may be highlighted in a first manner, and business entitiesthat are not associated with at least one business record within the ondemand database may be highlighted in a second manner. For example, inFIG. 7, Salesforce™ and Dell Technologies™ were identified as businessentities within the contents of the web page. The executable applicationdetermined Salesforce™ had 5 associated records within the on-demanddatabase and Dell Technologies™ did not have any associated recordswithin the on-demand database. Based on this determination, the displayobject lists at least some information from the records in the on-demanddatabase related to Salesforce™ and highlights this information in afirst manner. In this example, the display object only lists the namesof the business entities related to the record in the on-demanddatabase. Furthermore, the identified business entity that did not havean associated record in the on-demand database is also listed, DellTechnologies™. In one embodiment, the executable application may obtainat least some information related to Dell Technologies from a thirdparty information source and display the at least some information inthe display object. Dell Technologies™ and or the at least someinformation is highlighted in another manner in the display object.

The user may select any of the business entities or information listedin the display object to obtain additional information. For example, auser may select SalesForce Won Ltd™ listed in the display object in FIG.7. The executable application may automatically retrieve additionalinformation from record stored in the on-demand database associated withSalesForce Won Ltd™ or the user may have to select a “more information”button. The additional information may be displayed in another displayobject within the web browser. The user may also select DellTechnologies™ from the display object to obtain additional information.The executable application can retrieve additional information for DellTechnologies™ from a third party information source, such as Data.com™and display the additional information in a new display object.

Additionally, if at least some information from a third part source isdisplayed in a display object, the user may select an “import” buttonand transmit instructions to the on-demand database to store the atleast some information. In some instances, the executable applicationmay transmit instructions to the on-demand database to create a newrecord associated with Dell Technologies™ and store the information inthe new record associated with Dell Technologies™.

FIG. 8 shows a flow chart diagram illustrating a method of providingadditional on-demand information associated with content displayed on aweb page, in accordance with some embodiments. In reference to FIG. 8, aweb page may be displayed for a user, wherein the web page is not parsedby the executable application to identify business entities.

In step 802, an executable application receives a user a user selectionof a reference to a business entity included within contents of a webpage being displayed by the web browser during a user browsing session.For example, a user may highlight a business entity within the contentsof the web page being displayed to a user using the cursor.

In step 804, in response to the user selection of the reference to thebusiness entity, the executable application causes a first object to bedisplayed by the web browser. The first object includes at least someinformation associated with the business entity retrieved from a thirdparty information source. For example, in response to a user selectionof a business entity, the executable application may retrieve at leastsome information from a third party information source associated withthe business entity. This information is then displayed for a user in adisplay object.

In step 806, a user may provide user input indicating the user's desireto store the information in the on-demand database. For example, a usermay select or click on an “import” button. Based on this user input, theexecutable application may transmit instructions to the on-demanddatabase to store the information.

In one embodiment, the on-demand database may search for a recordassociated with the business entity selected by the user. If a recordassociated with the business entity is found in the on-demand database,the on-demand database may update the record with the information. Theon-demand database may update the record by overwriting the informationwithin the existing record. The on-demand database may also update therecord by adding the new information to the existing record andproviding indication that the new information was recently added,instead of overwriting information within the record. For example, thenew information may be stored in a “notes” field within the record, orthe new information may be added with a version number or time stampindicating that the new information was just added. The on-demanddatabase may also update the record by creating a new version of therecord. For example, all records in the database contain twotimestamps—begin and end. The begin timestamp denotes the commit time ofthe transaction that created the version and the end timestamp denotesthe commit timestamp of the transaction that when a new version of therecord is created. The valid time for a version of a record denotes thetimestamp range where the version is visible to other transactions. Itmay be appreciated by one skilled in the art, that any method ofupdating a record may be used.

Furthermore, if a record associated with the business entity is foundwithin the on demand database, the on demand database may send anotification to the user via the executable application. Based on thenotification, the user may be able to select, within a display object,to view information associated with the record, overwrite theinformation in the record with the new information, and/or add theinformation to existing record without overwriting the record. Forexample, a user may select to view information associated with therecord and the executable application may cause another display objectto be displayed by the web browser that includes the information fromthe record.

If the on-demand database does not find a record associated with theselected business entity within the on-demand database, the on-demanddatabase will create a new record and store the information within thenewly created record.

FIGS. 9-10 show screenshots of an example web page after having theexecutable application applied to the example web page, in accordancewith some embodiments such as the method disclosed in FIG. 8.

For this example, it may be assumed that the user has authenticated theweb browsing session with a database via the executable application. Asa result, after the user requests the web page, the web page isdisplayed to the user by the web browser.

A user may select a reference to a business entity within the contentsof the web page. In FIG. 9, the user selected Dell Technologies™. Theuser may select the business entity by highlighting the reference to thebusiness entity, right clicking on the reference to the business entity,highlighting and right clicking on the reference to the business entity,and/or the like.

Once the user has selected a business entity, the executable applicationmay provide a display object or a dialog box that lists third partyinformation sources that user may choose from to obtain additionalinformation about the business entity. As illustrated in FIG. 9, thedialog box lists Data.com, LastPass, and Third Party Information assources for obtaining addition information about the business entitythat the user can select from. In another embodiment, the executableapplication may not provide the display object that lists the thirdparty information sources and instead automatically retrieve additionalinformation from a pre-defined third party information source.

In some instances, the executable application may analyze the selectionof the user to determine if the selection is a business entity. Forexample, the executable application may use any language processingalgorithms to determine if the highlighted reference “DellTechnologies™” is a business entity. If the selection by the user is nota business entity recognized by the executable application, then noaction is taken by the executable application.

Once the user selects a third party information source, informationassociated with the business entity is displayed in a new displayobject. For example, in FIG. 10, the user selected Data.com™ as a thirdparty information source. The executable application retrieved data fromthe third party information source that is related to Dell Technologies.Specifically, the executable application retrieved data for DellTechnologies and Dell Inc. The type of information displayed in thedisplay box may be predefined by an administrator or the user. Forexample, an administrator or user may require that the information to bedisplay relates to the country, industry, name, number of employees,revenue and website associated with the business entity.

If the user would like to store the information within the on-demanddatabase, the user merely has to select Dell Technologies™ or Dell Inc™and then select the “import” button. The executable application willthen transmit instructions to the on-demand database to store thebusiness entity and/or the information associated with the businessentity in the on demand database.

FIG. 11 shows a flow chart diagram illustrating a method of providingadditional on-demand information associated with content displayed on aweb page, in accordance with some embodiments. In reference to FIG. 11,a web page may be displayed for a user, wherein the web page is notparsed by the executable application to identify business entities.

In step 1102, an executable application associated with a web browser ona computer system, receives a user selection of a reference to abusiness entity included within contents of a web page being displayedby the web browser during a user browsing session.

In step 1104, the executable application determines whether the businessentity is associated with at least one record stored in a database inresponse to the user selection of the reference to the business entity,in response to the user selection. In one embodiment, the executableapplication may use any technological method to determine if the userselection is of a business entity. For example, the executableapplication may analyze the user selection using language processingalgorithms to determine whether the user selection is a business entity.If the executable application determines that the user selection is nota business entity, then the executable application may take no action orprovide a notification that the selection is not a recognized businessentity.

In step 1106, the executable application causes a first object to bedisplayed by the web browser in response to a determination that the atleast one business entity is associated with the at least one record,the object including at least some information about the at least onebusiness entity associated with the at least one record, the at leastsome information about the at least one business entity furtherincluding a link to the at least one record.

In step 1108, the executable application causes a second object to bedisplayed by the web browser in response to a determination that the atleast one business entity is not associated with the at least onerecord, the second object including at least some information associatedwith the business entity retrieved from a third-party informationsource.

FIG. 12A shows a system diagram 1200 illustrating architecturalcomponents of an on-demand service environment, in accordance with someembodiments. A client machine located in the cloud 1204 (or Internet)may communicate with the on-demand service environment via one or moreedge routers 1208 and 1212. The edge routers may communicate with one ormore core switches 1220 and 1224 via firewall 1216. The core switchesmay communicate with a load balancer 1228, which may distribute serverload over different pods, such as the pods 1240 and 1244. The pods 1240and 1244, which may each include one or more servers and/or othercomputing resources, may perform data processing and other operationsused to provide on-demand services. Communication with the pods may beconducted via pod switches 1232 and 1236. Components of the on-demandservice environment may communicate with a database storage system 1256via a database firewall 1248 and a database switch 1252.

As shown in FIGS. 12A and 12B, accessing an on-demand serviceenvironment may involve communications transmitted among a variety ofdifferent hardware and/or software components. Further, the on-demandservice environment 1200 is a simplified representation of an actualon-demand service environment. For example, while only one or twodevices of each type are shown in FIGS. 12A and 12B, some embodiments ofan on-demand service environment may include anywhere from one to manydevices of each type. Also, the on-demand service environment need notinclude each device shown in FIGS. 12A and 12B, or may includeadditional devices not shown in FIGS. 12A and 12B.

Moreover, one or more of the devices in the on-demand serviceenvironment 1200 may be implemented on the same physical device or ondifferent hardware. Some devices may be implemented using hardware or acombination of hardware and software. Thus, terms such as “dataprocessing apparatus,” “machine,” “server” and “device” as used hereinare not limited to a single hardware device, but rather include anyhardware and software configured to provide the described functionality.

The cloud 1204 is intended to refer to a data network or plurality ofdata networks, often including the Internet. Client machines located inthe cloud 1204 may communicate with the on-demand service environment toaccess services provided by the on-demand service environment. Forexample, client machines may access the on-demand service environment toretrieve, store, edit, and/or process information.

In some embodiments, the edge routers 1208 and 1212 route packetsbetween the cloud 1204 and other components of the on-demand serviceenvironment 1200. The edge routers 1208 and 1212 may employ the BorderGateway Protocol (BGP). The BGP is the core routing protocol of theInternet. The edge routers 1208 and 1212 may maintain a table of IPnetworks or ‘prefixes’ which designate network reachability amongautonomous systems on the Internet.

In one or more embodiments, the firewall 1216 may protect the innercomponents of the on-demand service environment 1200 from Internettraffic. The firewall 1216 may block, permit, or deny access to theinner components of the on-demand service environment 1200 based upon aset of rules and other criteria. The firewall 1216 may act as one ormore of a packet filter, an application gateway, a stateful filter, aproxy server, or any other type of firewall.

In some embodiments, the core switches 1220 and 1224 are high-capacityswitches that transfer packets within the on-demand service environment1200. The core switches 1220 and 1224 may be configured as networkbridges that quickly route data between different components within theon-demand service environment. In some embodiments, the use of two ormore core switches 1220 and 1224 may provide redundancy and/or reducedlatency.

In some embodiments, the pods 1240 and 1244 may perform the core dataprocessing and service functions provided by the on-demand serviceenvironment. Each pod may include various types of hardware and/orsoftware computing resources. An example of the pod architecture isdiscussed in greater detail with reference to FIG. 12B.

In some embodiments, communication between the pods 1240 and 1244 may beconducted via the pod switches 1232 and 1236. The pod switches 1232 and1236 may facilitate communication between the pods 1240 and 1244 andclient machines located in the cloud 1204, for example via core switches1220 and 1224. Also, the pod switches 1232 and 1236 may facilitatecommunication between the pods 1240 and 1244 and the database storage1256.

In some embodiments, the load balancer 1228 may distribute workloadbetween the pods 1240 and 1244. Balancing the on-demand service requestsbetween the pods may assist in improving the use of resources,increasing throughput, reducing response times, and/or reducingoverhead. The load balancer 1228 may include multilayer switches toanalyze and forward traffic.

In some embodiments, access to the database storage 1256 may be guardedby a database firewall 1248. The database firewall 1248 may act as acomputer application firewall operating at the database applicationlayer of a protocol stack. The database firewall 1248 may protect thedatabase storage 1256 from application attacks such as structure querylanguage (SQL) injection, database root kits, and unauthorizedinformation disclosure.

In some embodiments, the database firewall 1248 may include a host usingone or more forms of reverse proxy services to proxy traffic beforepassing it to a gateway router. The database firewall 1248 may inspectthe contents of database traffic and block certain content or databaserequests. The database firewall 1248 may work on the SQL applicationlevel atop the TCP/IP stack, managing applications' connection to thedatabase or SQL management interfaces as well as intercepting andenforcing packets traveling to or from a database network or applicationinterface.

In some embodiments, communication with the database storage system 1256may be conducted via the database switch 1252. The multi-tenant databasesystem 1256 may include more than one hardware and/or softwarecomponents for handling database queries. Accordingly, the databaseswitch 1252 may direct database queries transmitted by other componentsof the on-demand service environment (e.g., the pods 1240 and 1244) tothe correct components within the database storage system 1256. In someembodiments, the database storage system 1256 is an on-demand databasesystem shared by many different organizations. The on-demand databasesystem may employ a multi-tenant approach, a virtualized approach, orany other type of database approach. An on-demand database system isdiscussed in greater detail with reference to FIGS. 9 and 10.

FIG. 12B shows a system diagram illustrating the architecture of the pod1244, in accordance with one embodiment. The pod 1244 may be used torender services to a user of the on-demand service environment 1200. Insome embodiments, each pod may include a variety of servers and/or othersystems. The pod 1244 includes one or more content batch servers 1264,content search servers 1268, query servers 1272, file force servers1276, access control system (ACS) servers 1280, batch servers 1284, andapp servers 1288. Also, the pod 1244 includes database instances 1290,quick file systems (QFS) 1292, and indexers 1294. In one or moreembodiments, some or all communication between the servers in the pod1244 may be transmitted via the switch 1236.

In some embodiments, the application servers 1288 may include a hardwareand/or software framework dedicated to the execution of procedures(e.g., programs, routines, scripts) for supporting the construction ofapplications provided by the on-demand service environment 1200 via thepod 1244. Some such procedures may include operations for providing theservices described herein. The content batch servers 1264 may requestsinternal to the pod. These requests may be long-running and/or not tiedto a particular customer. For example, the content batch servers 1264may handle requests related to log mining, cleanup work, and maintenancetasks.

The content search servers 1268 may provide query and indexer functions.For example, the functions provided by the content search servers 1268may allow users to search through content stored in the on-demandservice environment. The Fileforce servers 1276 may manage requestsinformation stored in the Fileforce storage 1278. The Fileforce storage1278 may store information such as documents, images, and basic largeobjects (BLOBs). By managing requests for information using theFileforce servers 1276, the image footprint on the database may bereduced.

The query servers 1272 may be used to retrieve information from one ormore file systems. For example, the query system 1272 may receiverequests for information from the app servers 1288 and then transmitinformation queries to the NFS 1296 located outside the pod. The pod1244 may share a database instance 1290 configured as a multi-tenantenvironment in which different organizations share access to the samedatabase. Additionally, services rendered by the pod 1244 may requirevarious hardware and/or software resources. In some embodiments, the ACSservers 1280 may control access to data, hardware resources, or softwareresources.

In some embodiments, the batch servers 1284 may process batch jobs,which are used to run tasks at specified times. Thus, the batch servers1284 may transmit instructions to other servers, such as the app servers1288, to trigger the batch jobs. For some embodiments, the QFS 1292 maybe an open source file system available from Sun Microsystems® of SantaClara, Calif. The QFS may serve as a rapid-access file system forstoring and accessing information available within the pod 1244. The QFS1292 may support some volume management capabilities, allowing manydisks to be grouped together into a file system. File system metadatacan be kept on a separate set of disks, which may be useful forstreaming applications where long disk seeks cannot be tolerated. Thus,the QFS system may communicate with one or more content search servers1268 and/or indexers 1294 to identify, retrieve, move, and/or updatedata stored in the network file systems 1296 and/or other storagesystems.

In some embodiments, one or more query servers 1272 may communicate withthe NFS 1296 to retrieve and/or update information stored outside of thepod 1244. The NFS 1296 may allow servers located in the pod 1244 toaccess information to access files over a network in a manner similar tohow local storage is accessed. In some embodiments, queries from thequery servers 1222 may be transmitted to the NFS 1296 via the loadbalancer 1220, which may distribute resource requests over variousresources available in the on-demand service environment. The NFS 1296may also communicate with the QFS 1292 to update the information storedon the NFS 1296 and/or to provide information to the QFS 1292 for use byservers located within the pod 1244.

In some embodiments, the pod may include one or more database instances1290. The database instance 1290 may transmit information to the QFS1292. When information is transmitted to the QFS, it may be availablefor use by servers within the pod 1244 without requiring an additionaldatabase call. In some embodiments, database information may betransmitted to the indexer 1294. Indexer 1294 may provide an index ofinformation available in the database 1290 and/or QFS 1292. The indexinformation may be provided to file force servers 1276 and/or the QFS1292.

FIG. 13 shows a block diagram of an environment 1310 wherein anon-demand database service might be used, in accordance with someembodiments. Environment 1310 includes an on-demand database service1316. User system 1312 may be any machine or system that is used by auser to access a database user system. For example, any of user systems1312 can be a handheld computing system, a mobile phone, a laptopcomputer, a work station, and/or a network of computing systems. Asillustrated in FIGS. 13 and 14, user systems 1312 might interact via anetwork 1314 with the on-demand database service 1316.

An on-demand database service, such as system 1316, is a database systemthat is made available to outside users that do not need to necessarilybe concerned with building and/or maintaining the database system, butinstead may be available for their use when the users need the databasesystem (e.g., on the demand of the users). Some on-demand databaseservices may store information from one or more tenants stored intotables of a common database image to form a multi-tenant database system(MTS). Accordingly, “on-demand database service 1316” and “system 1316”will be used interchangeably herein. A database image may include one ormore database objects. A relational database management system (RDBMS)or the equivalent may execute storage and retrieval of informationagainst the database object(s). Application platform 1318 may be aframework that allows the applications of system 1316 to run, such asthe hardware and/or software, e.g., the operating system. In animplementation, on-demand database service 1316 may include anapplication platform 1318 that enables creation, managing and executingone or more applications developed by the provider of the on-demanddatabase service, users accessing the on-demand database service viauser systems 1312, or third party application developers accessing theon-demand database service via user systems 1312.

One arrangement for elements of system 1316 is shown in FIG. 13,including a network interface 1320, application platform 1318, tenantdata storage 1322 for tenant data 1323, system data storage 1324 forsystem data 1325 accessible to system 1316 and possibly multipletenants, program code 1326 for implementing various functions of system1316, and a process space 1328 for executing MTS system processes andtenant-specific processes, such as running applications as part of anapplication hosting service. Additional processes that may execute onsystem 1316 include database indexing processes.

The users of user systems 1312 may differ in their respectivecapacities, and the capacity of a particular user system 1312 might beentirely determined by permissions (permission levels) for the currentuser. For example, where a call center agent is using a particular usersystem 1312 to interact with system 1316, the user system 1312 has thecapacities allotted to that call center agent. However, while anadministrator is using that user system to interact with system 1316,that user system has the capacities allotted to that administrator. Insystems with a hierarchical role model, users at one permission levelmay have access to applications, data, and database informationaccessible by a lower permission level user, but may not have access tocertain applications, database information, and data accessible by auser at a higher permission level. Thus, different users may havedifferent capabilities with regard to accessing and modifyingapplication and database information, depending on a user's security orpermission level.

Network 1314 is any network or combination of networks of devices thatcommunicate with one another. For example, network 1314 can be any oneor any combination of a LAN (local area network), WAN (wide areanetwork), telephone network, wireless network, point-to-point network,star network, token ring network, hub network, or other appropriateconfiguration. As the most common type of computer network in currentuse is a TCP/IP (Transfer Control Protocol and Internet Protocol)network (e.g., the Internet), that network will be used in many of theexamples herein. However, it should be understood that the networks usedin some embodiments are not so limited, although TCP/IP is a frequentlyimplemented protocol.

User systems 1312 might communicate with system 1316 using TCP/IP and,at a higher network level, use other common Internet protocols tocommunicate, such as HTTP, FTP, AFS, WAP, etc. In an example where HTTPis used, user system 1312 might include an HTTP client commonly referredto as a “browser” for sending and receiving HTTP messages to and from anHTTP server at system 1316. Such an HTTP server might be implemented asthe sole network interface between system 1316 and network 1314, butother techniques might be used as well or instead. In some embodiments,the interface between system 1316 and network 1314 includes load sharingfunctionality, such as round-robin HTTP request distributors to balanceloads and distribute incoming HTTP requests evenly over a plurality ofservers. At least as for the users that are accessing that server, eachof the plurality of servers has access to the MTS' data; however, otheralternative configurations may be used instead.

In some embodiments, system 1316, shown in FIG. 13, implements aweb-based customer relationship management (CRM) system. For example, insome embodiments, system 1316 includes application servers configured toimplement and execute CRM software applications as well as providerelated data, code, forms, web pages and other information to and fromuser systems 1312 and to store to, and retrieve from, a database systemrelated data, objects, and Webpage content. With a multi-tenant system,data for multiple tenants may be stored in the same physical databaseobject, however, tenant data typically is arranged so that data of onetenant is kept logically separate from that of other tenants so that onetenant does not have access to another tenant's data, unless such datais expressly shared. In certain embodiments, system 1316 implementsapplications other than, or in addition to, a CRM application. Forexample, system 1316 may provide tenant access to multiple hosted(standard and custom) applications. User (or third party developer)applications, which may or may not include CRM, may be supported by theapplication platform 1318, which manages creation, storage of theapplications into one or more database objects and executing of theapplications in a virtual machine in the process space of the system1316.

Each user system 1312 could include a desktop personal computer,workstation, laptop, PDA, cell phone, or any wireless access protocol(WAP) enabled device or any other computing system capable ofinterfacing directly or indirectly to the Internet or other networkconnection. User system 1312 typically runs an HTTP client, e.g., abrowsing program, such as Microsoft's Internet Explorer® browser,Mozilla's Firefox® browser, Opera's browser, or a WAP-enabled browser inthe case of a cell phone, PDA or other wireless device, or the like,allowing a user (e.g., subscriber of the multi-tenant database system)of user system 1312 to access, process and view information, pages andapplications available to it from system 1316 over network 1314.

Each user system 1312 also typically includes one or more user interfacedevices, such as a keyboard, a mouse, trackball, touch pad, touchscreen, pen or the like, for interacting with a graphical user interface(GUI) provided by the browser on a display (e.g., a monitor screen, LCDdisplay, etc.) in conjunction with pages, forms, applications and otherinformation provided by system 1316 or other systems or servers. Forexample, the user interface device can be used to access data andapplications hosted by system 1316, and to perform searches on storeddata, and otherwise allow a user to interact with various GUI pages thatmay be presented to a user. As discussed above, embodiments are suitablefor use with the Internet, which refers to a specific globalinternetwork of networks. However, it should be understood that othernetworks can be used instead of the Internet, such as an intranet, anextranet, a virtual private network (VPN), a non-TCP/IP based network,any LAN or WAN or the like.

According to some embodiments, each user system 1312 and all of itscomponents are operator configurable using applications, such as abrowser, including computer code run using a central processing unitsuch as an Intel Pentium® processor or the like. Similarly, system 1316(and additional instances of an MTS, where more than one is present) andall of their components might be operator configurable usingapplication(s) including computer code to run using a central processingunit such as processor system 1317, which may include an Intel Pentium®processor or the like, and/or multiple processor units.

A computer program product implementation includes a machine-readablestorage medium (media) having instructions stored thereon/in which canbe used to program a computer to perform any of the processes of theembodiments described herein. Computer code for operating andconfiguring system 1316 to intercommunicate and to process web pages,applications and other data and media content as described herein arepreferably downloaded and stored on a hard disk, but the entire programcode, or portions thereof, may also be stored in any other volatile ornon-volatile memory medium or device, such as a ROM or RAM, or providedon any media capable of storing program code, such as any type ofrotating media including floppy disks, optical discs, digital versatiledisk (DVD), compact disk (CD), microdrive, and magneto-optical disks,and magnetic or optical cards, nanosystems (including molecular memoryICs), or any type of media or device suitable for storing instructionsand/or data. Additionally, the entire program code, or portions thereof,may be transmitted and downloaded from a software source over atransmission medium, e.g., over the Internet, or from another server, ortransmitted over any other conventional network connection (e.g.,extranet, VPN, LAN, etc.) using any communication medium and protocols(e.g., TCP/IP, HTTP, HTTPS, Ethernet, etc.). It will also be appreciatedthat computer code for implementing embodiments can be implemented inany programming language that can be executed on a client system and/orserver or server system such as, for example, C, C++, HTML, any othermarkup language, Java™, JavaScript®, ActiveX®, any other scriptinglanguage, such as VBScript, and many other programming languages as arewell known may be used. (Java™ is a trademark of Sun Microsystems®,Inc.).

According to some embodiments, each system 1316 is configured to provideweb pages, forms, applications, data and media content to user (client)systems 1312 to support the access by user systems 1312 as tenants ofsystem 1316. As such, system 1316 provides security mechanisms to keepeach tenant's data separate unless the data is shared. If more than oneMTS is used, they may be located in close proximity to one another(e.g., in a server farm located in a single building or campus), or theymay be distributed at locations remote from one another (e.g., one ormore servers located in city A and one or more servers located in cityB). As used herein, each MTS could include logically and/or physicallyconnected servers distributed locally or across one or more geographiclocations. Additionally, the term “server” is meant to include acomputing system, including processing hardware and process space(s),and an associated storage system and database application (e.g., OODBMSor RDBMS) as is well known in the art.

It should also be understood that “server system” and “server” are oftenused interchangeably herein. Similarly, the database object describedherein can be implemented as single databases, a distributed database, acollection of distributed databases, a database with redundant online oroffline backups or other redundancies, etc., and might include adistributed database or storage network and associated processingintelligence.

FIG. 14 also shows a block diagram of environment 1310 furtherillustrating system 1316 and various interconnections, in accordancewith some embodiments. FIG. 14 shows that user system 1312 may includeprocessor system 1312A, memory system 1312B, input system 1312C, andoutput system 1312D. FIG. 14 shows network 1314 and system 1316. FIG. 14also shows that system 1316 may include tenant data storage 1322, tenantdata 1323, system data storage 1324, system data 1325, User Interface(UI) 1430, Application Program Interface (API) 1432, PL/SOQL 1434, saveroutines 1436, application setup mechanism 1438, applications servers14001-1400N, system process space 1402, tenant process spaces 1404,tenant management process space 1410, tenant storage area 1412, userstorage 1414, and application metadata 1416. In other embodiments,environment 1310 may not have the same elements as those listed aboveand/or may have other elements instead of, or in addition to, thoselisted above.

User system 1312, network 1314, system 1316, tenant data storage 1322,and system data storage 1324 were discussed above in FIG. 13. Regardinguser system 1312, processor system 1312A may be any combination ofprocessors. Memory system 1312B may be any combination of one or morememory devices, short term, and/or long term memory. Input system 1312Cmay be any combination of input devices, such as keyboards, mice,trackballs, scanners, cameras, and/or interfaces to networks. Outputsystem 1312D may be any combination of output devices, such as monitors,printers, and/or interfaces to networks. As shown by FIG. 14, system1316 may include a network interface 1320 (of FIG. 13) implemented as aset of HTTP application servers 1400, an application platform 1318,tenant data storage 1322, and system data storage 1324. Also shown issystem process space 1402, including individual tenant process spaces1404 and a tenant management process space 1410. Each application server1400 may be configured to tenant data storage 1322 and the tenant data1323 therein, and system data storage 1324 and the system data 1325therein to serve requests of user systems 1312. The tenant data 1323might be divided into individual tenant storage areas 1412, which can beeither a physical arrangement and/or a logical arrangement of data.Within each tenant storage area 1412, user storage 1414 and applicationmetadata 1416 might be similarly allocated for each user. For example, acopy of a user's most recently used (MRU) items might be stored to userstorage 1414. Similarly, a copy of MRU items for an entire organizationthat is a tenant might be stored to tenant storage area 1412. A UI 1430provides a user interface and an API 1432 provides an applicationprogrammer interface to system 1316 resident processes to users and/ordevelopers at user systems 1312. The tenant data and the system data maybe stored in various databases, such as Oracle™ databases.

Application platform 1318 includes an application setup mechanism 1438that supports application developers' creation and management ofapplications, which may be saved as metadata into tenant data storage1322 by save routines 1436 for execution by subscribers as tenantprocess spaces 1404 managed by tenant management process 1410 forexample. Invocations to such applications may be coded using PL/SOQL 34that provides a programming language style interface extension to API1432. A detailed description of some PL/SOQL language embodiments isdiscussed in commonly assigned U.S. Pat. No. 7,730,478, titled METHODAND SYSTEM FOR ALLOWING ACCESS TO DEVELOPED APPLICATIONS VIA AMULTI-TENANT ON-DEMAND DATABASE SERVICE, by Craig Weissman, filed Sep.21, 2007, which is hereby incorporated by reference in its entirety andfor all purposes. Invocations to applications may be detected by systemprocesses, which manage retrieving application metadata 1416 for thesubscriber making the invocation and executing the metadata as anapplication in a virtual machine.

Each application server 1400 may be communicably coupled to databasesystems, e.g., having access to system data 1325 and tenant data 1323,via a different network connection. For example, one application server14001 might be coupled via the network 1314 (e.g., the Internet),another application server 1400N-1 might be coupled via a direct networklink, and another application server 1400N might be coupled by yet adifferent network connection. Transfer Control Protocol and InternetProtocol (TCP/IP) are typical protocols for communicating betweenapplication servers 1400 and the database system. However, othertransport protocols may be used to optimize the system depending on thenetwork interconnect used.

In certain embodiments, each application server 1400 is configured tohandle requests for any user associated with any organization that is atenant. Because it is desirable to be able to add and remove applicationservers from the server pool at any time for any reason, there ispreferably no server affinity for a user and/or organization to aspecific application server 1400. In some embodiments, therefore, aninterface system implementing a load balancing function (e.g., an F5Big-IP load balancer) is communicably coupled between the applicationservers 1400 and the user systems 1312 to distribute requests to theapplication servers 1400. In some embodiments, the load balancer uses aleast connections algorithm to route user requests to the applicationservers 1400. Other examples of load balancing algorithms, such as roundrobin and observed response time, also can be used. For example, incertain embodiments, three consecutive requests from the same user couldhit three different application servers 1400, and three requests fromdifferent users could hit the same application server 1400. In thismanner, system 1316 is multi-tenant, wherein system 1316 handles storageof, and access to, different objects, data and applications acrossdisparate users and organizations.

As an example of storage, one tenant might be a company that employs asales force where each call center agent uses system 1316 to managetheir sales process. Thus, a user might maintain contact data, leadsdata, customer follow-up data, performance data, goals and progressdata, etc., all applicable to that user's personal sales process (e.g.,in tenant data storage 1322). In an example of a MTS arrangement, sinceall of the data and the applications to access, view, modify, report,transmit, calculate, etc., can be maintained and accessed by a usersystem having nothing more than network access, the user can manage hisor her sales efforts and cycles from any of many different user systems.For example, if a call center agent is visiting a customer and thecustomer has Internet access in their lobby, the call center agent canobtain critical updates as to that customer while waiting for thecustomer to arrive in the lobby.

While each user's data might be separate from other users' dataregardless of the employers of each user, some data might beorganization-wide data shared or accessible by a plurality of users orall of the users for a given organization that is a tenant. Thus, theremight be some data structures managed by system 1316 that are allocatedat the tenant level while other data structures might be managed at theuser level. Because an MTS might support multiple tenants includingpossible competitors, the MTS should have security protocols that keepdata, applications, and application use separate. Also, because manytenants may opt for access to an MTS rather than maintain their ownsystem, redundancy, up-time, and backup are additional functions thatmay be implemented in the MTS. In addition to user-specific data andtenant specific data, system 1316 might also maintain system level datausable by multiple tenants or other data. Such system level data mightinclude industry reports, news, postings, and the like that are sharableamong tenants.

In certain embodiments, user systems 1312 (which may be clientmachines/systems) communicate with application servers 1400 to requestand update system-level and tenant-level data from system 1316 that mayrequire sending one or more queries to tenant data storage 1322 and/orsystem data storage 1324. System 1316 (e.g., an application server 1400in system 1316) automatically generates one or more SQL statements(e.g., SQL queries) that are designed to access the desired information.System data storage 1324 may generate query plans to access therequested data from the database.

Each database can generally be viewed as a collection of objects, suchas a set of logical tables, containing data fitted into predefinedcategories. A “table” is one representation of a data object, and may beused herein to simplify the conceptual description of objects and customobjects according to some embodiments. It should be understood that“table” and “object” may be used interchangeably herein. Each tablegenerally contains one or more data categories logically arranged ascolumns or fields in a viewable schema. Each row or record of a tablecontains an instance of data for each category defined by the fields.For example, a CRM database may include a table that describes acustomer with fields for basic contact information such as name,address, phone number, fax number, etc. Another table might describe apurchase order, including fields for information such as customer,product, sale price, date, etc. In some multi-tenant database systems,standard entity tables might be provided for use by all tenants. For CRMdatabase applications, such standard entities might include tables foraccount, contact, lead, and opportunity data, each containingpre-defined fields. It should be understood that the word “entity” mayalso be used interchangeably herein with “object” and “table”.

In some multi-tenant database systems, tenants may be allowed to createand store custom objects, or they may be allowed to customize standardentities or objects, for example by creating custom fields for standardobjects, including custom index fields. U.S. Pat. No. 7,779,039, titledCUSTOM ENTITIES AND FIELDS IN A MULTI-TENANT DATABASE SYSTEM, byWeissman, et al., and which is hereby incorporated by reference in itsentirety and for all purposes, teaches systems and methods for creatingcustom objects as well as customizing standard objects in a multi-tenantdatabase system. In some embodiments, for example, all custom entitydata rows are stored in a single multi-tenant physical table, which maycontain multiple logical tables per organization. In some embodiments,multiple “tables” for a single customer may actually be stored in onelarge table and/or in the same table as the data of other customers.

These and other aspects of the disclosure may be implemented by varioustypes of hardware, software, firmware, etc. For example, some featuresof the disclosure may be implemented, at least in part, bymachine-program product that include program instructions, stateinformation, etc., for performing various operations described herein.Examples of program instructions include both machine code, such asproduced by a compiler, and files containing higher-level code that maybe executed by the computer using an interpreter. Examples ofmachine-program product include, but are not limited to, magnetic mediasuch as hard disks, floppy disks, and magnetic tape; optical media suchas CD-ROM disks; magneto-optical media; and hardware devices that arespecially configured to store and perform program instructions, such asread-only memory devices (“ROM”) and random access memory (“RAM”).

While one or more embodiments and techniques are described withreference to an implementation in which a service cloud console isimplemented in a system having an application server providing a frontend for an on-demand database service capable of supporting multipletenants, the one or more embodiments and techniques are not limited tomulti-tenant databases nor deployment on application servers.Embodiments may be practiced using other database architectures, i.e.,ORACLE®, DB2® by IBM and the like without departing from the scope ofthe embodiments claimed.

Any of the above embodiments may be used alone or together with oneanother in any combination. Although various embodiments may have beenmotivated by various deficiencies with the prior art, which may bediscussed or alluded to in one or more places in the specification, theembodiments do not necessarily address any of these deficiencies. Inother words, different embodiments may address different deficienciesthat may be discussed in the specification. Some embodiments may onlypartially address some deficiencies or just one deficiency that may bediscussed in the specification, and some embodiments may not address anyof these deficiencies.

While various embodiments have been described herein, it should beunderstood that they have been presented by way of example only, and notlimitation. Thus, the breadth and scope of the present applicationshould not be limited by any of the embodiments described herein, butshould be defined only in accordance with the following andlater-submitted claims and their equivalents.

What is claimed is:
 1. A method comprising: intercepting, by anexecutable application associated with a web browser on a computersystem, contents of a web page to be displayed by the web browser duringa user browsing system; parsing, by the executable application, thecontents of the web page by applying a natural language processingalgorithm, prior to display, to identify one or more references in thecontents of web page to at least one business entity; determining, bythe executable application, prior to display of the webpage, that arecord field of a respective record matches the at least one businessentity in the parsed contents of the web page, the respective recordhaving been stored in the database prior to receipt of the contents ofthe web page, whether the at least one business entity is associatedwith at least one record stored in a database; causing, by theexecutable application, based on a determination that the at least onebusiness entity is associated with the at least one record, the contentsof the web page to be displayed by the browser with the one or morereferences highlighted and linked to the at least one record; andcausing, by the executable application, an object to be displayed by theweb browser in response to a user selection of the one or morehighlighted references, the object including at least some informationfrom the at least one record, stored in the database, associated withthe at least one business entity, the object further including a link tothe at least one record.
 2. The method of claim 1, further comprising,for the user browsing session: receiving, by the executable application,authentication information from a user; transmitting, by the executableapplication, the authentication information to the database; andreceiving, by the executable application, a confirmation ofauthentication of the user from the database.
 3. The method of claim 1,wherein the object to be displayed by the web browser is a displaywindow separate from the web page being displayed by the web browser. 4.The method of claim 1, further comprising: receiving, by the executableapplication, a selection of the link to the at least one record; andcausing, by the executable application, a second object to be displayedby the web browser, the second object including at least some additionalinformation about the at least one business entity associated with theat least one record.
 5. The method of claim 1, further comprising:receiving, by the executable application, a second user selection of areference to a business entity not highlighted or linked to the at leastone record stored in the database from the contents of the web pagebeing displayed by the browser; retrieving, by the executableapplication, in response to receiving the second user selection,information associated with the business entity from a third-partyinformation source; and causing, by the executable application, a secondobject to be displayed by the web browser in response to the second userselection, the second object including at least some of the retrievedinformation associated with the business entity from the third-partyinformation source.
 6. The method of claim 1, further comprising:generating, by the executable application, reference highlighting datafor the web page, the reference highlighting data comprisinginstructions for modifying a visual appearance of at least one displayoccurrence of the at least one business entity in the contents of theweb page.
 7. A system comprising: one or more processors; and anon-transitory computer readable medium storing a plurality ofinstructions, which when executed, cause the one or more processors to:intercept, by an executable application associated with a web browser ona computer system, contents of a web page to be displayed by the webbrowser during a user browsing system; parse, by the executableapplication, the contents of the web page by applying a natural languageprocessing algorithm, prior to display, to identify one or morereferences in the contents of web page to at least one business entity;determine, by the executable application, prior to display of thewebpage, that a record field of a respective record matches the at leastone business entity in the parsed contents of the web page, therespective record having been stored in the database prior to receipt ofthe contents of the web page, whether the at least one business entityis associated with at least one record stored in a database; cause, bythe executable application, based on a determination that the at leastone business entity is associated with the at least one record, thecontents of the web page to be displayed by the browser with the one ormore references highlighted and linked to the at least one record in thedatabase; and cause, by the executable application, an object to bedisplayed by the web browser in response to a user selection of the oneor more highlighted references, the object including at least someinformation from the at least one record, stored in the database,associated with the at least one business entity, the object furtherincluding a link to the at least one record.
 8. The system of claim 7,wherein the plurality of instructions, when executed, further cause theone or more processors to: generate, by the executable application,reference highlighting data for the web page, the reference highlightingdata comprising instructions for modifying a visual appearance of atleast one display occurrence of the at least one business entity in thecontents of the web page.
 9. The system of claim 7, wherein theplurality of instructions, when executed, further cause the one or moreprocessors to: receive, by the executable application, authenticationinformation from a user; transmit, by the executable application, theauthentication information to the database; and receive, by theexecutable application, a confirmation of authentication of the userfrom the database.
 10. The system of claim 7, wherein the object to bedisplayed by the web browser is a display window separate from the webpage being displayed by the web browser.
 11. The system of claim 7,wherein the plurality of instructions, when executed, further cause theone or more processors to: receive, by the executable application, aselection of the link to the at least one record; and cause, by theexecutable application, a second object to be displayed by the webbrowser, the second object including at least some additionalinformation about the at least one business entity associated with theat least one record.
 12. The system of claim 7, wherein the plurality ofinstructions, when executed, further cause the one or more processorsto: receive, by the executable application, a second user selection of areference to a business entity that lacks association with at least onerecord stored in the database, the reference to a business entity notbeing highlighted or linked to the at least one record stored in thedatabase within the contents of the web page being displayed by thebrowser; in response to receiving the second user selection, retrieve,by the executable application, information associated with the businessentity from a third-party information source; and cause, by theexecutable application, a second object to be displayed by the webbrowser in response to the second user selection, the second objectincluding at least some of the retrieved information associated with thebusiness entity from the third-party information source.
 13. The systemof claim 7, wherein the executable application is activated based on afirst user input and the executable application is deactivated based ona second user input.
 14. A computer program product comprising anon-transitory computer-readable medium having a computer-readableprogram code embodied therein, the computer-readable program code beingexecuted by one or more processors, the program code includinginstructions to: intercept, by an executable application associated witha web browser on a computer system, contents of a web page to bedisplayed by the web browser during a user browsing system; parse, bythe executable application, the contents of the web page by applying anatural language processing algorithm, prior to display, to identify oneor more references in the contents of web page to at least one businessentity; determine, by the executable application, prior to display ofthe webpage, that a record field of a respective record matches the atleast one business entity in the parsed contents of the web page, therespective record having been stored in the database prior to receipt ofthe contents of the web page, whether the at least one business entityis associated with at least one record stored in a database; cause, bythe executable application, based on a determination that the at leastone business entity is associated with the at least one record, thecontents of the web page to be displayed by the browser with the one ormore references highlighted and linked to the at least one record in thedatabase; and cause, by the executable application, an object to bedisplayed by the web browser in response to a user selection of the oneor more highlighted references, the object including at least someinformation from the at least one record, stored in the database,associated with the at least one business entity, the object furtherincluding a link to the at least one record.
 15. The computer programproduct of claim 14, further including instructions to: generate, by theexecutable application, reference highlighting data for the web page,the reference highlighting data comprising instructions for modifying avisual appearance of at least one display occurrence of the at least onebusiness entity in the contents of the web page.
 16. The computerprogram product of claim 14, further including instructions to: receive,by the executable application, authentication information from a userfor a user browsing session; transmit, by the executable application,the authentication information to the database; and receive, by theexecutable application, a confirmation of authentication of the userfrom the database.
 17. The computer program product of claim 14, furtherincluding instructions to: receive, by the executable application, aselection of the link to the at least one record; and cause, by theexecutable application, a second object to be displayed by the webbrowser, the second object including at least some additionalinformation about the at least one business entity associated with theat least one record.
 18. The computer program product of claim 14,further including instructions to: receive, by the executableapplication, a second user selection of a reference to a business entitythat lacks association with at least one record stored in the database,the reference to a business entity not being highlighted or linked tothe at least one record stored in the database within the contents ofthe web page being displayed by the browser; in response to receivingthe second user selection, retrieve, by the executable application,information associated with the business entity from a third-partyinformation source; and cause, by the executable application, a secondobject to be displayed by the web browser in response to the second userselection, the second object including at least some of the retrievedinformation associated with the business entity from the third-partyinformation source.
 19. The computer program product of claim 14,wherein the executable application is activated based on a first userinput and the executable application is deactivated based on a seconduser input.